How We Revolutionized Fnac Darty’s Retail Media Efficiency with Automated Workflows

Fnac Darty’s expanding retail media operations faced challenges in managing omnichannel campaigns across a diverse supplier network. Manual processes for campaign setup, tracking, and reporting led to delays, inconsistencies, and limited agility. The company needed a scalable solution to automate workflows, provide real-time insights, and enable faster, smarter decision-making to support continued growth.

We designed and implemented a fully automated Retail Media Ads workflow, replacing fragmented manual tasks with a seamless, end-to-end system that empowered both internal teams and external suppliers. The approach included:

• Standardizing Supplier Requirements: Standardized supplier briefs to ensure complete, actionable information from the outset, simplifying collaboration and enabling automation. This allowed briefs to be automatically translated into campaigns, eliminating setup delays and reducing human error.

• Enabling Scalable, Efficient Campaign Launches: Extended automation to post-campaign processes, auto-generating and sharing performance reviews with suppliers. This created a transparent feedback loop that drove continuous optimization without additional effort from Fnac Darty’s teams.

This streamlined system enhanced agility and scalability, ensuring efficient campaign execution and measurable results.

Our methodology transformed Fnac Darty’s retail media operations, enabling faster, more efficient campaign planning, execution, and measurement. The automated workflow reduced operational burdens, enhanced supplier collaboration, and positioned retail media as a strategic driver of growth, ready to scale in a dynamic retail landscape.