How We Revolutionized Clarins’ Digital Engagement with Unified Data and A/B Testing

Clarins faced fragmented marketing data across regions, with disparate tools and reporting methods hindering a unified view of performance. The challenge was to centralize data into a cohesive, actionable framework to drive personalized digital experiences, enhance user engagement, and support scalable growth across global markets.

Our brands collaborated to optimize Clarins’ marketing data and website engagement through complementary data unification and testing strategies:

• M13h’s Data Unification: designed a cloud-based reporting framework that consolidated marketing data from all markets into a single, standardized system. This solution aligned KPIs, streamlined data sources, and enabled local teams to operate autonomously while contributing to a cohesive global view. A custom web application was developed for Clarins and its agency partners, providing direct access to a clean, structured data environment for improved efficiency and accuracy.

• StratNXT’s Conversion Optimization: Leveraging our unified data, we analyzed user behavior on high-traffic landing pages, focusing on scroll rates, click activity, and engagement patterns, benchmarked against competitors. We executed 15 A/B tests targeting key friction points, such as login flows and calls-to-action above the fold, using agile testing cycles and clear KPIs to validate changes and drive measurable improvements.

This integrated approach transformed data into actionable insights, enhancing user engagement across Clarins’ digital platform.

We transformed Clarins’ digital platform into a personalized, data-driven experience engine. The unified global marketing data framework enabled faster, more informed decision-making, while targeted A/B testing drove significant gains in user engagement. The strategy set a scalable foundation for future digital initiatives, reinforcing Clarins’ position as a leader in premium skincare.