MAPAL, a global leader in hospitality management solutions, faced challenges with an underperforming UK website that hindered its digital growth. Partnering with Cosmo5 Group company StratNXT, our client aimed to unlock scalable growth across digital acquisition, conversion, and media performance to drive high-quality leads and enhance its UK market presence.

The Challenge

MAPAL’s digital efforts in the UK were constrained by fragmented tracking, under-optimized paid media, and limited visibility into SEO performance. The company needed a unified strategy to generate high-quality online leads, improve media efficiency, and achieve ambitious growth goals in a competitive market.

Our Approach

We implemented a comprehensive, data-driven strategy to address MAPAL’s challenges, starting with a Digital Marketing Maturity Assessment that used a custom lead generation ‘Waterfall’ framework to forecast incremental performance and prioritize high-impact actions. Key components included:

  • Unlocking Organic Growth: Conducted a thorough audit of MAPAL’s SEO setup, blog architecture, and referral strategy, implementing strategic keyword repositioning, semantic cocooning, technical enhancements, and content restructuring to boost discoverability and credibility in high-intent search categories.

  • Reimagining Paid Media: Analyzed campaign performance across search and social channels, designing a full-funnel strategy on LinkedIn and Meta with tailored media mixes and cost-per-lead (CPL) benchmarks to drive efficient, scalable lead generation.

  • Driving CRO Through UX: Evaluated user journeys and engagement metrics to enhance Conversion Rate Optimization (CRO), implementing a prioritized A/B testing roadmap targeting friction points, particularly in the ‘Request a Demo’ flow, with quick UX wins delivered in 3 months and deeper enhancements planned over 6-12 months.

Our agile approach included cross-functional workshops with MAPAL’s marketing and product teams and collaboration with technical SEO and analytics partners, such as SmartKeyword and M13h, to accelerate implementation and maximize impact.

The Impact

Our unified digital strategy delivered rapid, measurable results for MAPAL. By integrating enhanced SEO, optimized paid media, and smarter CRO practices, the approach transformed MAPAL’s lead generation model, driving scalable growth and establishing a strong foundation for sustained digital performance in the UK market.

    +95%

    Increase in qualified leads via Paid Media strategies

Our Work