How We Amplified Hisense’s Reach and Sales Through Full-Funnel Strategy During EURO2024

Hisense set out to achieve key objectives to advance its digital evolution:

• Increase overall brand visibility within the home appliance and television market.

• Drive sales during high-profile opportunities like EURO2024 and the Olympic Games.

• Achieve conversions in key product categories.

The challenge was to translate Hisense’s strong brand equity into a scalable digital framework that utilized Amazon’s ad formats to maximize impact and performance during these high-stakes events.

Cosmo5 crafted a comprehensive, full-funnel strategy to meet Hisense’s goals, integrating media, data, and technology. Key components included:

• Awareness: Deployed Online Video and Prime Video Ads to broaden the funnel, reaching a large audience with potential direct impact on conversions.

• Consideration & Conversion: Leveraged contextual audiences, retargeting, and Amazon Marketing Cloud (AMC) audiences to enhance conversion rates, ensuring precise targeting and efficient budget allocation.

This integrated approach aligned creative and data-driven tactics to amplify Hisense’s performance during EURO2024.

Our data-driven, full-funnel strategy transformed Hisense’s digital approach, delivering significant growth in both visibility and sales during EURO2024. The campaign not only exceeded performance goals but also established a scalable framework for competing in future high-stakes markets, reinforcing Hisense’s position as a market leader.