LETO is the growth partner for beauty brands.

LETO is a media agency dedicated to beauty brands, combining platform and industry insight, strategic consulting, and technology to turn data into smarter growth.

LETO helps beauty brands accelerate growth by connecting media performance with strategic decision making. We build proprietary tools and gather cross-platform data to deliver tailored insights for beauty brands, helping them plan, activate and optimize investments that drive measurable impact.
With a vertical focus on beauty, we bring category benchmarks, predictive insights and consulting expertise to every stage of the marketing journey, ensuring brands grow efficiently and sustainably in a fast evolving market.

Created within the Cosmo5 group, LETO was born from a clear ambition: to be the strategic partner of choice for beauty brands navigating an increasingly competitive and digital-first market. Combining media excellence, consulting expertise, and proprietary tools, LETO acts as a centre of expertise within the group. We unite strategic intelligence and operational know-how to help beauty brands shape the next phase of their growth.